The principles of Islamic marketing / Baker Ahmad Alserhan.
نوع المادة : نصالناشر:Farnham, Surrey, England ; Burlington, VT : Gower Pub., [2011]تاريخ حقوق النشر: copyright 2011وصف:xiii, 204 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 9780566089220 (hbk)
- 056608922X (hbk)
- 9781409428947
- 140942894X
- HF5475.I74 A47 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5475.I74 A47 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011301178 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5475.I74 A47 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011300577 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5475.I72 K47 2007 Bazaar and state in Iran : the politics of the Tehran marketplace / | HF5475.I72 K47 2007 Bazaar and state in Iran : the politics of the Tehran marketplace / | HF5475.I74 A47 2011 The principles of Islamic marketing / | HF5475.I74 A47 2011 The principles of Islamic marketing / | HF5475.I74 W4513 1998 The bazaar : markets and merchants of the Islamic world / | HF5475.I74 W4513 1998 The bazaar : markets and merchants of the Islamic world / | HF5475.K9 J3 2001 اسواق الكويت القديمة / |
Includes index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
Principles of Islamic Marketing is designed to fill a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for firms, establishing harmony and meaningful cooperation between international marketers and their Muslim target markets. His book provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into the various aspects of promoting to the Islamic markets such as franchising, distribution channels, and retailing practices, branding, positioning, and pricing issues; all within the Muslim legal and cultural norms. Above all "Principles of Islamic Marketing" will lay the foundation of, and advance, Islamic Marketing as a new social science. -- Book Cover.