The world television industry : an economic analysis / Peter Dunnett.
نوع المادة : نصالسلاسل:Routledge revivals | Routledge revivalsالناشر:London ; New York : Routledge, 2011وصف:xiii, 246 pages ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 9780415615198 (hbk)
- 0415615194 (hbk)
- 9780415615204
- 0415615208
- HE8700.4 D86 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HE8700.4 D86 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011301194 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HE8700.4 D86 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011301197 |
Includes bibliographical references and index.
1. Introduction 2. A history of television 3. Demand and supply 4. Structure and conduct 5. North America: world provider 6. United Kingdom: a declining role for Auntie 7. Europe: Coke or champagne 8. Japan and Australia: reaching the frontiers 9. Communist countries: watch Big Brother 10. The developing world.
First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
Reprint. Originally published: London : Routledge,1990.