Strategic communication : origins, concepts, and current debates / Christopher Paul.
نوع المادة : نصالسلاسل:Contemporary military, strategic, and security issuesالناشر:Santa Barbara, CA : Praeger, [2011]تاريخ حقوق النشر: copyright 2011وصف:x, 240 pages ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780313386404 (hbk)
- 0313386404 (hbk)
- 9780313386411
- 0313386412
- P95.82.U6 P38 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P95.82.U6 P38 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000399867 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P95.82.U6 P38 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011081748 |
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P95.82 .U6 M88 2015 In-your-face politics : the consequences of uncivil media / | P95.82 .U6 M88 2015 In-your-face politics : the consequences of uncivil media / | P95.82.U6 N56 1990 Mediated political realities / | P95.82.U6 P38 2011 Strategic communication : origins, concepts, and current debates / | P95.82.U6 P38 2011 Strategic communication : origins, concepts, and current debates / | P95.82.U6 P87 2001 Media, politics, and government / | P95.82.U6 P87 2001 Media, politics, and government / |
Includes bibliographical references (pages [217]-229) and index.
Introduction : the promise and peril of strategic communication -- What is strategic communication, and what should it be? -- History of public diplomacy and strategic communication -- Who does strategic communication? -- Challenges facing U.S. strategic communication -- Improving strategic communication -- Conclusions and the way ahead.
Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master{u2014}and win{u2014}the "war of ideas" through fully integrated and synchronized communications and actions.