The value of arts for business / Giovanni Schiuma.
نوع المادة : نصالناشر:Cambridge, UK ; New York : Cambridge University Press, 2011وصف:xvii, 294 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780521769518 (hbk)
- 0521769515 (hbk)
- HD53 S358 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD53 S358 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000402196 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD53 S358 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000402197 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HD53 .S26 2019 الاستثمار في رأس المال الفكري / | HD53 .S26 2019 الاستثمار في رأس المال الفكري / | HD53 .S26 2019 الاستثمار في رأس المال الفكري / | HD53 S358 2011 The value of arts for business / | HD53 S358 2011 The value of arts for business / | HD53 .S4934 2019 How leaders learn to boost creativity in teams : innovation catalysts / | HD53 S556 2012 Understanding creative business : values, networks, and innovation / |
Includes bibliographical references (pages 265-283) and index.
1. Why the arts matter in management -- 2. The arts into actions: Arts-based Initiatives -- 3. The value of Arts-based Initiatives in business -- 4. Arts-based Initiatives and business performances -- 5. Managing Arts-based Initiatives to imporve business performance -- A closing remark.
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.