عرض عادي
30-second politics : political advertising in the eighties / Montague Kern.
نوع المادة :
نصالناشر:New York : Praeger, 1989وصف:xiii, 237 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0275931951 (pbk)
- 0275931943
- HE8700.76.U6 K47 1989
المحتويات:
Ch. 1. Introduction: Has political advertising changed since 1972? -- Ch. 2. Schools of consulting: The responsive chord revisited -- Ch. 3. Issues in television ads and news -- Ch. 4. Hope, pride, reassurance, and trust: Decoding the cues in emotional appeals -- Ch. 5. Negative advertising and affect: The soft and the hard sell -- Ch. 6. Democrats reach for the Presidency: 1984 and yet more enduring lessons -- Ch. 7. The Hunt-Helms Senate race: Finding what works in a negative campaign -- Ch. 8. Theory and House practice: Ad campaigns in the heartland -- Ch. 9. To make a House race competitive: Ads in Southern political cultures -- Ch. 10. Conclusion: The new mass media election.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HE8700.76.U6 K47 1989 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011077642 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HE8700.76.U6 K47 1989 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011077640 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HE8700.76.T28 R38 2001 Critical security, democratisation and television in Taiwan / | HE8700.76.U6 H37 1994 Seducing America : how television charms the modern voter | HE8700.76.U6 K47 1989 30-second politics : political advertising in the eighties / | HE8700.76.U6 K47 1989 30-second politics : political advertising in the eighties / | HE8700.76.U6 P55 1999 The control room : how television calls the shots in presidential elections / | HE8700.76.U6 R3612 1986 قنوات السلطة: أو: تأثير التلفزيون في السياسة الامريكية / | HE8700.76.U6 R67 1993 Strange bedfellows : how television and the presidential candidates changed American politics, 1992 |
Includes bibliographical references.
Ch. 1. Introduction: Has political advertising changed since 1972? -- Ch. 2. Schools of consulting: The responsive chord revisited -- Ch. 3. Issues in television ads and news -- Ch. 4. Hope, pride, reassurance, and trust: Decoding the cues in emotional appeals -- Ch. 5. Negative advertising and affect: The soft and the hard sell -- Ch. 6. Democrats reach for the Presidency: 1984 and yet more enduring lessons -- Ch. 7. The Hunt-Helms Senate race: Finding what works in a negative campaign -- Ch. 8. Theory and House practice: Ad campaigns in the heartland -- Ch. 9. To make a House race competitive: Ads in Southern political cultures -- Ch. 10. Conclusion: The new mass media election.
