Public relations : a managerial perspective / Danny Moss, Barbara DeSanto [co-editors].
نوع المادة : نصالناشر:London ; Thousand Oaks, Calif. : SAGE Publications, [2011]تاريخ حقوق النشر: ©2011وصف:xvii, 494 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780761948575
- 0761948570
- 9780761948568
- 0761948562
- HD59 .P783 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD59 .P783 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011082939 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD59 .P783 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011082923 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD59 .P783 2011 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011306941 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD59 .P783 2011 (إستعراض الرف(يفتح أدناه)) | C.4 | المتاح | 30010011306942 |
Includes bibliographical references and index.
Public Relations Journey into Management: Building Bridges between Public Relations and Other Managerial Functions / Barbara DeSanto -- A Managerial Perspective of Public Relations: Locating the Function and Analysing the Environmental and Organisational Context / Danny Moss -- Moving from Management to Leadership / Barbara DeSanto -- The Capabilities Needed for the Strategic Management Role / Anne Gregory -- Strategy-Making and Planning in the Communications Context / Danny Moss -- Corporate Branding and Corporate Reputation / Ian Grime -- Managing Public Affairs and Lobbying: Persuasive Communication in the Policy Sphere / Ian Somerville -- The Strategic Communication Process in Government: A UK Perspective / Anne Gregory -- Business-to-Business Public Relations Agency Practice / Renee A. Robinson -- Financial Public Relations / Barbara DeSanto and David Bradin -- Non-Profit Communication Management / David Therkelsen -- Internal Communication as a Function of Public Relations / Michael Board -- Public Relations Consultancy Practice / Jane Tonge -- A Managerial Perspective of Public Relations: Public Relations and the Internet: The Impact of the Social Web / Rob Brown -- Strategic Issues Management: The Importance of Reasoning / John Arthur -- Ethics and the Public Relations Management Process / Mel Powell -- Corporate Social Responsibility: Balancing Business and Social Priorities / Richard Warren -- Public Relations and the Law: Managing Your Way through the Maelstrom of Potential Legal Pitfalls / Ann Rodriguez -- Managing Global Public Relations / Robert I. Wakefield.