Audience responses to media diversification : coping with plenty / edited by Lee B. Becker, Klaus Schoenbach.
نوع المادة :
نصالناشر:Hillsdale, N.J. : L. Erlbaum Associates, 2011وصف:xviii, 376 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 0805802290 (pbk)
- P96.A83 A94 2011
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.A83 A94 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011079198 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.A83 A94 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011079199 |
Includes bibliographical references.
"First published in 1989. First issued in paperback ed 2011".
Includes indexes.
When media content diversifies : anticipating audience behaviors / Lee B. Becker and Klaus Schoenbach -- The Netherlands : the cable replaces the antenna / Frank Olderaan and Nick Jankowski -- Belgium : language division internationalized / Roselyne Bouillin-Dartevelle -- The U.K. : measured expansion on a variety of fronts / Barrie Gunter -- The U.K. : the constancy of audience behavior / Joseph Mallory Wober -- Sweden : opening the doors, cautiously / Ulla Johnsson-Smaragdi -- Switzerland : a multilingual culture tries to keep its identity / Heinz Bonfadelli and Walter Haettenschwiler -- France : experimenting with pay TV and viewdata / Isabelle Pailliart -- Federal Republic ofGermany : social experimentation with cable and commercial television / Elisabeth Noelle-Neumann and Ruediger Schulz.
Federal Republic of Germany : developing the entertainment option / Albrecht Kutteroff, Barbara Pfetsch, and Klaus Schoenbach -- Italy : a broadcast explosion / Paolo Martini and Gianpietro Mazzoleni -- Australia : Hollywood goes down under and out back / R. Warwick Blood -- New Zealand : the VCR is the only alternative / Geoff Lealand -- United States : cable eases its way into the household / Lee B. Becker ... [and others] -- United States : changing perceptions of television / Vernone M. Sparkes and Jeffrey P. Delbel -- The audience copes with plenty : patterns of reactions to media changes / Klaus Schoenbach and Lee B. Becker.
