Business research methods / William G. Zikmund.
نوع المادة :
نصالناشر:Mason, OH : Thomson/South-Western, [2003]تاريخ حقوق النشر: copyright 2003الطبعات:7th edوصف:xix, 748 pages : illustrations (some color) ; 27 cmنوع المحتوى:- text
- unmediated
- volume
- 0030350840 (hbk)
- 9780030350849 (hbk)
- HD30.4 Z54 2003
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD30.4 Z54 2003 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011076633 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD30.4 Z54 2003 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011076632 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HD30.4 .W58125 2020 الإدارة الناجحة = Managing for success : تسليط الضوء على الدلالات الخطيرة وتوقع المشكلات قبل حدوثها / | HD30.4 .W58125 2020 الإدارة الناجحة = Managing for success : تسليط الضوء على الدلالات الخطيرة وتوقع المشكلات قبل حدوثها / | HD30.4 .W58125 2020 الإدارة الناجحة = Managing for success : تسليط الضوء على الدلالات الخطيرة وتوقع المشكلات قبل حدوثها / | HD30.4 Z54 2003 Business research methods / | HD30.4 Z54 2003 Business research methods / | HD30.413 .E95 1988 Experiences in management and organizational behavior | HD30.413 .E95 1997 Experiences in management and organizational behavior |
Includes bibliographical references and index.
Pt. 1. Introduction. Ch. 1. The Role of Business Research. Ch. 2. Information Systems and Knowledge Management. Ch. 3. Theory Building. Ch. 4. The Research Process: An Overview. Ch. 5. Ethical Issues in Business Research -- Pt. 2. Beginning Stages of the Research Process. Ch. 6. Problem Definition and the Research Proposal. Ch. 7. Exploratory Research and Qualitative Analysis. Ch. 8. Secondary Data -- Pt. 3. Research Methods for Collecting Primary Data. Ch. 9. Survey Research: An Overview. Ch. 10. Survey Research: Basic Methods of Communication with Respondents. Ch. 11. Observation Methods. Ch. 12. Experimental Research -- Pt. 4. Measurement Concepts. Ch. 13. Measurement and Scaling Concepts. Ch. 14. Attitude Measurement. Ch. 15. Questionnaire Design -- Pt. 5. Sampling and Fieldwork. Ch. 16. Sample Designs and Sampling Procedures. Ch. 17. Determination of Sample Size: A Review of Statistical Theory. Ch. 18. Fieldwork -- Pt. 6. Data Analysis and Presentation.
Ch. 19. Editing and Coding: Beginning to Transform Raw Data into Information. Ch. 20. Basic Data Analysis: Descriptive Statistics. Ch. 21. Univariate Statistics. Ch. 22. Bivariate Analysis: Tests of Differences. Ch. 23. Bivariate Analysis: Measures of Association. Ch. 24. Multivariate Analysis. Ch. 25. Communicating Research Results: Report, Presentation, and Follow-Up -- Pt. 7. Video Cases -- Pt. 8. Critical Thinking Cases.
Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.
