Electronic media : then, now, and later / Norman J. Medoff, Barbara K. Kaye.

Includes bibliographical references and index.

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later? approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media.

Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future.