Gender, culture, and consumer behavior / editors, Cele C. Otnes and Linda Tuncay-Zayer.
نوع المادة : نصالناشر:New York : Routledge Academic, 2012وصف:xxxi, 450 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781848729469 (hbk)
- HF5415.32 G457 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 G457 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011313779 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 G457 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011313780 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.32 .F37 1998 How hits happen : forecasting predictability in a chaotic marketplace | HF5415.32 .F56 2014 Predictive analytics, data mining and big data : myths, misconceptions and methods / | HF5415.32 .G43 1997 سلوك المستهلك : مدخل متكامل / | HF5415.32 G457 2012 Gender, culture, and consumer behavior / | HF5415.32 G457 2012 Gender, culture, and consumer behavior / | HF5415.32 G64 2002 Beyond listening : learning the secret language of focus groups / | HF5415.32 G64 2002 Beyond listening : learning the secret language of focus groups / |
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"-- Provided by publisher.
Includes bibliographical references and index.
Construction of consumer vulnerability by gender and ethics of empowerment / Catherine A. Coleman -- "The creation of inspired lives": female fan engagement with the Twilight saga / Hope Jensen Schau and Margo Buchanan-Oliver -- The carnal feminine: consuming representations of womanhood in a contemporary media text / Lorna Stevens and Pauline Maclaran -- Climbing the ladder or chasing a dream? Men's responses to idealized portrayals of masculinity in advertising / Linda Tuncay Zayer and Cele C. Otnes -- Is the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages / Michelle R. Nelson and Alexandra M. Vilela -- Gender and media literacy: women and men try on responses to objectification in fashion advertising / Jacqueline Lambiase [and others] -- Viewing gender as a value-creative resource / Gokcen Coskuner-Balli and Burca̧k Ertimur -- Lived consumer bodies: narcissism, bodily discourse, and women's pursuit of the body beautiful / Helen Woodruffe-Burton and Katie Ireland -- Escalated expectations and expanded gender roles: women's gift-giving rituals for and resistance to Valentine's day events / Angeline G. Close -- Masculinity and fashion / Jacob Ostberg -- The rise of soushokukei danshi masculinity and consumption in contemporary Japan / Steven Chen -- Masculinity, intimacy, and consumption / Nacima Ourahmoune -- A grounded theory of transition to involved parenting: the role of household production and consumption in the lives of single fathers / Robert L. Harrison, James W. Gentry, and Suraj Commuri -- (Re)igniting sustainable consumption and production research through feminist connections / Susan Dobscha and Andrea Prothero -- Beyond gender: intersectionality, culture, and consumer behavior / Ahir Gopaldas and Eileen Fischer -- Gender research as the ingeńue of marketing and consumer behavior / Janeen Arnold Costa and Gary J. Bamossy.