Global e-commerce and online marketing : watching the evolution / edited by Nikhilesh Dholakia ... [and others].
نوع المادة :
نصالناشر:Westport, Conn. : Quorum Books, 2002وصف:xiv, 316 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 1567204074 (hbk)
- 9781567204070 (hbk)
- HF5548.32 G557 2002
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 G557 2002 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011070065 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 G557 2002 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011070066 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5548.32 .F69 2012 Click millionaires : work less, live more with an internet business you love / | HF5548.32 .F69 2012 Click millionaires : work less, live more with an internet business you love / | HF5548.32 .F69 2012 Click millionaires : work less, live more with an internet business you love / | HF5548.32 G557 2002 Global e-commerce and online marketing : watching the evolution / | HF5548.32 G557 2002 Global e-commerce and online marketing : watching the evolution / | HF5548.32 G5574 2006 Global electronic business research : opportunities and directions / | HF5548.32 G56 2000 Making the E-Business transformation / |
Includes bibliographical references (pages [287]-306) and index.
Ch. 1. Online Marketing: An Introduction to the E-Commerce Revolution / Nikhilesh Dholakia, Wolfgang Fritz and Ruby Roy Dholakia / [and others] -- Pt. I. Impact of the Internet on Marketing. Ch. 2. Markets and Marketing in the Information Age / Nikhilesh Dholakia and Ruby Roy Dholakia. Ch. 3. Internet and Electronic Markets: An Economic Framework for Understanding Market-Shaping Infrastructures / Nikhilesh Dholakia, Ruby Roy Dholakia and Myung-Ho Park. Ch. 4. Electronic Commerce and the Transformation of Marketing / Nikhilesh Dholakia, Ruby Roy Dholakia and Martin Laub -- Pt. II. Online Marketing across the World. Ch. 5. Internet-Based Marketing in Germany: A Comparative Study of the Media, Banks, and Insurance Sectors / Wolfgang Fritz and Martin Kerner. Ch. 6. Traditional Retailing and Electronic Commerce on the Internet / Wolfgang Fritz. Ch. 7. The Internet as a Grocery Store: Observations from Sweden / Solveig Wikstrom and Maria Frostling-Henningsson.
Ch. 8. Evolution of Web-Based International Marketing: Patterns Exhibited by Danish Companies / Morten Rask. Ch. 9. Online Auctions: The Emerging New Electronic Agora / Tobias Luhrig and Nikhilesh Dholakia -- Pt. III. Frameworks for Understanding Online Marketing. Ch. 10. Building Loyalty to Online Stores through Design of Store Attributes / Ruby Roy Dholakia, Kuan-Pin Chiang and Detlev Zwick / [and others]. Ch. 11. Shopping on the Net: From the Real World to a Mirror World / Solveig Wikstrom, Camilla Carlell and Maria Frostling-Henningsson. Ch. 12. Advertising on the Net: What Works and Why / Ruby Roy Dholakia and David R. Fortin -- Pt. IV. Special Problems and Opportunities of Online Marketing. Ch. 13. Acceptance-Oriented Design of Web Sites / Andreas Mevenkamp and Martin Kerner. Ch. 14. Internet-Based Surveys: A Suitable Data Collection Method for Empirical Research? / Wolfgang Bandilla and Peter Hauptmanns.
Ch. 15. Virtual Communities as an Instrument of Internet Marketing / Stephan Bennemann and Jesko Schroder. Ch. 16. Privacy Concerns in Electronic Markets: A Framework / Nikhilesh Dholakia and Detlev Zwick. Ch. 17. The Webs and the Web-Nots: Access Issues in the Age of Internet-Based Commerce / Nikhilesh Dholakia -- Pt. V. Internet and the Transformation of Organizations. Ch. 18. E-Business Strategies: American and German Approaches Compared / Detlev Zwick, Nikhilesh Dholakia and Norbert Mundorf. Ch. 19. Virtual Classrooms in the New Economy: Global Education through the Internet / Norbert Mundorf, Wolfgang Fritz and Nikhilesh Dholakia / [and others].
