Health care communication using personality type : patients are different! / Judy Allen and Susan A. Brock.

Includes bibliographical references (pages [207]-208) and index.

"The importance of effective communication in health care, both with patients and with other professionals, has long been acknowledged. However, most models assume that the people with whom we communicate will react in the same way -- what works for one person will be equally good for another." "In Health Care Communication Using Personality Type, Judy Allen and Susan A. Brock challenge this assumption. This groundbreaking book draws upon research data and examples from everyday health care situations to demonstrate that the behavior differences we all experience in others actually fit within a readily understandable framework (based on the Myers-Briggs Type Indicator). Using this knowledge, health professionals can learn to vary the way in which they approach patients and colleagues, to break bad news more effectively and to encourage clients to follow clinical advice. Book jacket."--BOOK JACKET.