Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
نوع المادة : نصالناشر:Westport, Conn. : Praeger, 2003وصف:xii, 241 pages ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 1567206409 (hbk)
- HF5415.127 M535 2003
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.127 M535 2003 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011075762 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.127 M535 2003 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011075761 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.127 .H64 2012 Mergers and acquisitions strategy for consolidations : roll up, roll out, and innovate for superior growth and returns / | HF5415.127 M3912 2012 فن تجزئة الاسواق / | HF5415.127 M535 2003 Lifestyle marketing : reaching the new American consumer / | HF5415.127 M535 2003 Lifestyle marketing : reaching the new American consumer / | HF5415.127 .V45 2015 Cutting-edge marketing analytics : real world cases and data sets for hands on learning / | HF5415.127 .V45 2015 Cutting-edge marketing analytics : real world cases and data sets for hands on learning / | HF5415.127 .V45 2015 Cutting-edge marketing analytics : real world cases and data sets for hands on learning / |
Includes bibliographical references (pages [221]-227) and index.
1. The Basis for Competitive Lifestyle Market Segmentation Strategies -- 2. Lifestyles and Decision Making -- 3. Purchasing Behaviour -- 4. Changing Values and Lifestyles -- 5. Subcultural Segmentation and Targeting Changing Lifestyles of the Singles Market -- 6. Targeting the Changing Lifestyles of Children, Tweens, Teens, and College Markets -- 7. Targeting the Changing Lifestyles of the Senior Market -- 8. Culture and Targeting the Changing Lifestyles of the Black and Hispanic Markets -- 9. Social Class and Targeting the Changing Lifestyles of the Asian, Jewish, and Italian, Markets.