Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close.
نوع المادة : نصالناشر:New York : Routledge, 2012وصف:xxxiii, 366 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781848729698 (pbk)
- 1848729693 (pbk)
- HF5415.32 O547 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 O547 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011318490 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 O547 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011318489 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.32 N37 2013 سلوك المستهلك : المؤثرات الاجتماعية و الثقافية و النفسية و التربوية / | HF5415.32 N37 2013 سلوك المستهلك : المؤثرات الاجتماعية و الثقافية و النفسية و التربوية / | HF5415.32 O547 2012 Online consumer behavior : theory and research in social media, advertising, and e-tail / | HF5415.32 O547 2012 Online consumer behavior : theory and research in social media, advertising, and e-tail / | HF5415.32 .P4697 2017 Personality, design and marketing : matching design to customer personal preferences / | HF5415.32 .P4697 2017 Personality, design and marketing : matching design to customer personal preferences / | HF5415.32 P568 2009 The political economy of consumer behaviour : contesting consumption / |
Includes bibliographical references and indexes.
Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten -- Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina -- Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel -- Managing new media : tools for brand management in social media / Elsamary Botha and Adam J. Mills -- Consumer activism through social media : carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera -- Authenticity in online communications : examining antecedents and consequences / Lauren I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne -- Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne -- Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt -- Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships / Adriana M. Bov́eda-Lambie and Neil Hair -- Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman -- Exploring hybrid channels from the customer perspective : offering channels that meet customers' changing needs / Angela Hausman -- Consumer trust and loyalty in e-tail / Buiping Chen, Matthew O'Brien, and Lin Guo -- Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa.
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.