عرض عادي
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
نوع المادة :
نصالناشر:Hove, East Sussex ; New York : Psychology Press, 2010وصف:xi, 329 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 9780415442732 (hbk)
- 0415442737 (hbk)
- HF5822 F456 2010
المحتويات:
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5822 F456 2010 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011315763 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5822 F456 2010 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011315762 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5821 .W5812 2010 تحقيق الثروات من الدعاية و الاعلانات / | HF5821 .W5812 2010 تحقيق الثروات من الدعاية و الاعلانات / | HF5822 F456 2010 The psychology of advertising / | HF5822 F456 2010 The psychology of advertising / | HF5822 .K78 2018 Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / | HF5822 .K78 2018 Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / | HF5822 .U86 2012 Utopian images and narratives in advertising : dreams for sale / |
Includes bibliographical references and indexes.
Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
