Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.
نوع المادة :
نصالناشر:New York : HarperCollins College Publishers, [1995]تاريخ حقوق النشر: copyright 1995الطبعات:4th ed. / with a foreword by Edward L. Bernaysوصف:xxvi, 696 pages : illustrations (some color) ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0673993094 (hbk)
- HM263 W49 1995
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM263 W49 1995 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078059 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM263 W49 1995 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011078058 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HM263 .T94 1998 The father of spin : Edward L. Bernays & the birth of public relations | HM263 W33 1984 العلاقات الانسانية والاعلام | HM263 W49 1995 Public relations : strategies and tactics / | HM263 W49 1995 Public relations : strategies and tactics / | HM267 .B39 2002 علم إجتماع القيم / | HM267 .D59 2003 القيم و العادات الاجتماعية : مع بحث ميداني لبعض العادات الإجتماعية / | HM267 .M87 2002 القيم الاسرية بين الاصالة والمعاصرة / |
Includes bibliographical references (pages 657-679) and index.
A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters. Show more Show less
