عرض عادي
Reading ads socially / Robert Goldman.
نوع المادة :
نصالناشر:London ; New York : Routledge, 2011وصف:xii, 247 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 0415053994
- 9780415053990
- 041551326X (pbk)
- 9780415513265 (pbk)
- HF5821 G58 2011
المحتويات:
Subjectivity in a bottle : commodity form and advertising form -- Advertising and the production of commodity-signs -- Mortise and the frame : reification and advertising form -- Legitimation ads : the story of the family and how it saved capitalism from itself -- Envy, desire and power : gender relations and the dialectics of appearance in ads -- Commodity feminism -- This is not an ad -- Levi's 501s and the "knowing wink" : commodity bricolage -- Postmodernism that failed.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5821 G58 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011077066 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5821 G58 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011077065 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5821 .F39 2012 أسس الإعلان / | HF5821 .G43 2011 الإعلان بين النظرية و التطبيق / | HF5821 .G43 2011 الإعلان بين النظرية و التطبيق / | HF5821 G58 2011 Reading ads socially / | HF5821 G58 2011 Reading ads socially / | HF5821 .G583 1996 Sign wars : the cluttered landscape of advertising | HF5821 H318 2011 Handbook of research on digital media and advertising : user generated content consumption / |
Reprint. Originally published in 1992. "First issued in paperback 2011"
Includes bibliographical references (pages 233-239) and indexes.
Subjectivity in a bottle : commodity form and advertising form -- Advertising and the production of commodity-signs -- Mortise and the frame : reification and advertising form -- Legitimation ads : the story of the family and how it saved capitalism from itself -- Envy, desire and power : gender relations and the dialectics of appearance in ads -- Commodity feminism -- This is not an ad -- Levi's 501s and the "knowing wink" : commodity bricolage -- Postmodernism that failed.
