A dictionary of marketing / Charles Doyle.
نوع المادة :
نصالسلاسل:Oxford paperback referenceالناشر:Oxford ; New York : Oxford University Press, [2011]تاريخ حقوق النشر: copyright 2011وصف:x, 436 pages : illustrations ; 20 cmنوع المحتوى:- text
- unmediated
- volume
- 9780199590230 (pbk)
- 0199590230 (pbk)
- Oxford dictionary of marketing [عنوان الغلاف]
- Marketing
- HF5412 D69 2011
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5412 D69 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011309027 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5410 M375 2012 Marketing and business management / | HF5410 M375 2012 Marketing and business management / | HF5410 .P73 2019 AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / | HF5412 D69 2011 A dictionary of marketing / | HF5412 I92 1996 Dictionary of marketing / | HF5412 M47 1999 Marketing : the encyclopedic dictionary / | HF5412 M47 1999 Marketing : the encyclopedic dictionary / |
Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
