The Steve Jobs way : iLeadership for a new generation : the man who transformed the way we connect, consume, and communicate / Jay Elliot ; with William L. Simon.

Reprint. Originally published: 2011.

Includes bibliographical references (pages 239-242).

Pt. 1. Product czar. Passion for the product ; Success in Dallas -- part 2. Talent rules. Teaming : "Pirates! Not the Navy" ; Tapping : talent ; Rewards for the pirates -- pt. 3. Team sports. The product-driven organization ; Maintainin momentum ; Recovery ; Holistic product development ; Evangelizing innovation -- pt. 4. Becoming cool : a different view of selling. The door opener : branding ; Riding the retail juggernaut ; Achieving the definition of cool : "There's an app for that" -- part 5. On becoming Stevian. In his footsteps.

In this book the author gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him, and the mystique of his management style, capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other. The author worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style, which encompasses four major principles: product, talent, organization, marketing. He shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.