Cultural adaptation / edited by Albert Moran, Michael Keane.

Includes bibliographical references and index.

1. Introduction: The global flow of creative ideas / Albert Moran and Michael Keane ; Part I: Media cultures. 2. Global franchising, local customizing : the cultural economy of TV program formats / Albert Moran ; 3. 'Dancing with my darlin' : Patti Page and adaptation in pop music / Anthony May ; 4. Romance in foreign accents : Harlequin-Mills and Boon in Australia / Kelly McWilliam ; 5. Strategic regionalization in marketing campaigns : beyond the standardization/globalization debate / John Sinclair and Rowan Wilken -- Part II: Leisure and entertainment cultures. 6. Recombinant Broadway / Jonathan Burston ; 7. Global sport : where wembley way meets bollywood boulevard / David Rowe and Callum Gilmour ; 8. Commercialization and culture in Australian gambling / Richard Woolley ; 9. Localizing a global amusement park : Hong Kong Disneyland / Anthony Fung and Micky Lee -- Part III: Public cultures. 10. Architecture on the move : urban and architectural design in Inner Mongolia / Bert de Muynck ; 11. Great adaptations : China's creative clusters and the new social contract / Michael Keane -- Part IV: Consuming cultures. 12. Adapting the mobile phone : the iPhone and its consumption / Gerard Goggin ; 13. 'Pigeon-eyed readers' : the adaptation and formation of a global Asian fashion magazing / Jinna Tay ; 14. Craic in a box : commodifying and exporting the irish pub / Bill Grantham -- Part V: Framework. 15. Afterword: Albert and Michael's recombinant DNA / Toby Miller.