Mass communication : issues, perspectives and techniques / Jason R. Detrani, [editor].

Includes bibliographical references and index.

1. Working with the media / Shay Bilchik -- 2. Media, conflict prevention, and peacebuilding : mapping the edges / Sheldon Himelfarb and Megan Chabalowski -- 3. Assessing information needs and communication behaviors of national forest summer visitors / James D. Absher -- 4. Parables and paradigms : an introduction to using communication theories in outdoor recreation research / James Absher -- 5. Wildland fire and fuel management : principles for effective communication / Eric Toman and Bruce Shindler -- 6. Benefits of an educational program for journalists on media coverage of HIV/AIDS in developing countries / Jorge L. Martinez-Cajas ... [and others] -- 7. Issues in evaluating mass media-based health communication campaigns / Vicki Freimuth, Galen Cole and Susan Kirby -- 8. The impact of mass media campaigns on intentions to use the female condom in Tanzania / Sohail Agha and Ronan Van Rossem -- 9. Taipei's use of a multi-channel mass risk communication program to rapidly reverse an epidemic of highly communicable disease / Muh-Yong Yen ... [and others] -- 10. Egypt violence against women study media coverage of violence against women / Enas Abu Youssef ... [and others] -- 11. What are the roles and responsibilities of the media in disseminating health information? / Gary Schwitzer ... [and others] -- 12. Communication gap : the disconnect between what scientists say and what the public hears / Charles W. Schmidt -- 13. Communication and marketing as tools to cultivate the public's health : a proposed "people and places" framework / Edward W. Maibach, Lorien C. Abroms and Mark Marosits -- 14. Mass media theory, leveraging relationships, and reliable strategic communication effects / John R. Robinson -- 15. Re-examination of mixed media communication : the impact of voice, data link, and mixed air traffic control environments on the flight deck / Melisa Dunbar ... [and others].

Mass communication is the academic study of the various means by which individuals and entities communication information via mass media to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio television and film, and of course, the internet.