The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
نوع المادة : نصالناشر:New York : Routledge, 2012الطبعات:2nd edوصف:xvii, 346 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781848729445 (hbk)
- 1848729448 (hbk)
- HF5827.9 P78 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5827.9 P78 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011314409 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5827.9 P78 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011314410 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5827.9 .A25 2012 Swift viewing : the popular life of subliminal influence / | HF5827.9 .A25 2012 Swift viewing : the popular life of subliminal influence / | HF5827.9 P78 2012 The psychology of entertainment media : blurring the lines between entertainment and persuasion / | HF5827.9 P78 2012 The psychology of entertainment media : blurring the lines between entertainment and persuasion / | HF5828 .S73 2012 Shopper marketing : how to increase purchase decisions at the point of sale / | HF5828 .S73 2012 Shopper marketing : how to increase purchase decisions at the point of sale / | HF5831 .M85 2017 التضليل و التدليس الإعلاني : الواقع و التأثير و المأمول / |
Includes bibliographical references and indexes.
What's so special about entertainment media and why do we need a psychology for it? : an introduction to the psychology of entertainment media / L.J. Shrum -- Product integration : current practices and new directions / John A. McCarty and Tina M. Lowrey -- As a backdrop, part of the plot, or a goal in a game: the ubiquitous product placement / Elizabeth Cowley -- Children's processing of embedded brand messages : product placement and the role of conceptual fluency / Laura Owen ... [and others] -- Psychological processing of in-game advertising and advergaming : branded entertainment or entertainment persuasion? / Michelle R. Nelson and Martin K.J. Waigunny -- The stories TV tells : how fictional TV narratives shape normative perceptions and personal values / LJ. Shrum and Jachoon Lee -- Flying with Icarus : narrative transportation and the persuasiveness of entertainment / Jordan M. Carpenter and Melanie C. Green -- Seeing is believing : toward a theory of media imagery and social learning / Karen E. Dill and Melinda C.R. Burgess -- Alcohol messages in television series : content and effects / Cristel Antoinia Russell and Dale W. Russell -- Selling beauty : the hidden cost to women's self-worth, relationships, and behavior / Erin J. Strahan, Vanessa M. Buote, and Anne E. Wilson -- Learning aggression through the media : comparing psychological and communication approaches / Julia A. Maier and Douglas A. Gentile -- Paths from television violence to aggression : reinterpreting the evidence / George Comstock and Jack Powers.
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.