عرض عادي
Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole.
نوع المادة :
نصالسلاسل:History of communicationالناشر:Urbana : University of Illinois Press, 2006وصف:xviii, 290 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780252030598 (cloth : alk. paper)
- 0252030591 (cloth : alk. paper)
- 9780252072994 (paper : alk. paper)
- 0252072995 (paper : alk. paper)
- HF5813.U6 S77 2006
المحتويات:
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Incorporated -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5813.U6 S77 2006 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011132265 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5813.U6 S77 2006 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011132263 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5813.U6 S767 2012 Advertising at war : business, consumers, and government in the 1940s / | HF5813.U6 S767 2012 Advertising at war : business, consumers, and government in the 1940s / | HF5813.U6 S77 2006 Advertising on trial : consumer activism and corporate public relations in the 1930s / | HF5813.U6 S77 2006 Advertising on trial : consumer activism and corporate public relations in the 1930s / | HF5813.U6 T46125 2015 عصر الإعلان : مبادئ الإعلان والاتصالات التسويقية في العمل / | HF5814 .A23 1992 الدعاية والاعلان / | HF5814 .A23 1996 الترويج و الإعلان / |
Includes bibliographical references and index.
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Incorporated -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
