A focused issue on the marketing process in organizational competence / edited by Ron Sanchez, Jörg Freiling.

Includes bibliographical references.

1. Competence-based management and marketing -- 2. Relating customer value to strategic competence -- 3. Capability implications of different forms of value creation -- 4. Managing in emergence -- 5. The relation between firms' strategic orientation and capabilities -- 6. Mobilising consumer competence to create technology transition paths -- 7. Competence-based management of co-location arrangements -- 8. Strategic implications of a competence-based management approach to account management -- 9. Standardization strategy in modular and network markets -- 10. Modular design as a key capability for creating future products under uncertainty.