21st century communication : a reference handbook / edited by William F. Eadie.

"A Sage reference publication."

Includes bibliographical references and index.

Part I. The discipline of comunication. Communication as an idea or an ideal -- Communication as a field and as a discipline -- The speech tradition -- The journalism tradition -- Part II Approaches to the study of communication. Philosophical approaches to communication -- Rhetorical and textual approaches to communication -- Quantitative approaches to communication research -- Qualitative, ethnographic, and performative approaches to communication -- Critical/cultural approaches to communication -- Feminist approaches to communication -- Queer approaches to communication -- Part III Key processes of communication. Message construction and editing -- Cognition and information processing -- Perspective taking, adaptation, and coordination -- Social construction -- Listening, understanding, and misunderstanding -- Performance and storytelling -- Persuasion and compliance gaining -- Identity as constituted in communication -- Part IV Forms and types of communication. Conversation, dialogue, and discourse -- Interviewing -- Public speaking -- Deliberation, debate, and decision making -- Conflict management and mediation -- Visual rhetoric -- Memorials and other forms of collective memory -- Part V Key characteristics of messages. The interplay ofverbal and nonverbal codes -- Rhetorical style -- Genre -- Dramatic elements in messages -- Rhetorical exigency, strategy, and argumentation -- Social support -- Part VI Key communication relationships. Spouses and other intimate partnerships -- Children, parents, and grandparents -- Friends -- Dating and romantic partners -- Supervisors, subordinates, and coworkers -- Social groups, workgroups, and teams -- Students and teachers -- Patients, doctors, and other helping relationships -- Part VII Factors affecting communication. Gender -- Ethnicity -- Sexual orientation -- Culture -- Risk -- Freedom of expression -- Part VIII Challenges and opportunities for communication. Ethical and unethical communication -- Competent and incompetent communication -- Unwanted communication, aggression, and abuse -- Sexual harrassment -- Deception -- Bias -- Part IX Media as communication. Traditional and new media -- Media portrayals and representations -- Media uses and gratification -- Agenda setting and framing -- Cultivation and media exposure -- Virtual reality and presence -- Computer-mediated communication -- Group decision support systems -- Media literacy -- Part X Communication as a profession. Professional communication practices -- Part XI Journalism. The idea of journalism -- The changing nature of news -- Reporting, story development, and editing -- Investigative journalism -- Magazine and feature writing -- Photojournalism -- Broadcast journalism -- New media journalism -- Media law in the United States -- Journalism ethics -- International journalism -- The business of journalism -- Part XII Public relations. History and concepts of public relations -- Theories and effects of public relations -- Public relations research -- Ethics in public relations -- Issues management -- Campaign design and management -- Crisis communication -- Political communication -- International public relations -- The business of public relations -- Part XIII Advertising. History of advertising -- Research in advertising campaign design -- Creative development and copywriting in advertising campaigns -- Media planning for advertising campaigns -- Integrated marketing campaign -- Social marketing campaigns -- International advertising -- The business of advertising -- Part XIV Media management. Media economics and ownership -- Media policy and regulation -- Radio and television programming -- Media convergence. rc.

Via 100 chapters, this set highlights the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. --from publisher description.