عرض عادي
Customers first : dominate your market by winning them over where it counts the most / by Bolivar J. Bueno.
نوع المادة :
نصالناشر:New York : McGraw-Hill, [2012]تاريخ حقوق النشر: ©2012وصف:218 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780071787871 (hbk. : alk. paper)
- 0071787879 (hbk. : alk. paper)
- HF5415.1255 .B84 2012
المحتويات:
Introduction: things have changed -- What you don't know can hurt you -- Companies don't build brands, customers build brands -- Modeling defined -- What is modeling? -- What is a brand model? -- Brand lovers -- Building your brand model -- Uncovering your brand's core -- Generating insights and discovering meaning -- Setting your brand apart from the competition -- Your brand's vision -- Deploying your model -- Activating the insights of your brand model -- Living the model -- Bringing it all together: a sample brand model.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 .B84 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011130011 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 .B84 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011130013 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 .B84 2012 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011130014 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.1255 .B749 2018 Participation marketing : unleashing employees to participate and become brand storytellers / | HF5415.1255 .B749 2018 Participation marketing : unleashing employees to participate and become brand storytellers / | HF5415.1255 .B84 2012 Customers first : dominate your market by winning them over where it counts the most / | HF5415.1255 .B84 2012 Customers first : dominate your market by winning them over where it counts the most / | HF5415.1255 .B84 2012 Customers first : dominate your market by winning them over where it counts the most / | HF5415.1255 .B87 2015 Lean branding : creating dynamic brands to generate conversion / | HF5415.1255 .B87 2015 Lean branding : creating dynamic brands to generate conversion / |
Includes index.
Introduction: things have changed -- What you don't know can hurt you -- Companies don't build brands, customers build brands -- Modeling defined -- What is modeling? -- What is a brand model? -- Brand lovers -- Building your brand model -- Uncovering your brand's core -- Generating insights and discovering meaning -- Setting your brand apart from the competition -- Your brand's vision -- Deploying your model -- Activating the insights of your brand model -- Living the model -- Bringing it all together: a sample brand model.
