عرض عادي
Darwin's brands : adapting for success / Anand Halve.
نوع المادة :
نصالناشر:New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012وصف:xvii, 168 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9788132107156
- 8132107152
- HD69.B7 H347 2012
المحتويات:
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD69.B7 H347 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000012353 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD69.B7 H347 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000012352 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD69.B7 H347 2012 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30020000012351 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HD69.B7 B72 2003 Brand management : a theoretical and practical approach / | HD69.B7 B8313 2000 What makes winning brands different? : the hidden method behind the world's most successful brands / | HD69.B7 B8313 2000 What makes winning brands different? : the hidden method behind the world's most successful brands / | HD69.B7 H347 2012 Darwin's brands : adapting for success / | HD69.B7 H347 2012 Darwin's brands : adapting for success / | HD69.B7 H347 2012 Darwin's brands : adapting for success / | HD69.B7 I526 2012 Brand together : how co-creation generates innovation and re-energizes brands / |
Includes bibliographical references.
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
