The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer.
نوع المادة : نصالناشر:New York, NY : McGraw-Hill, [2012]تاريخ حقوق النشر: ©2012وصف:xii, 335 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780071782890
- 0071782893
- 9780071782906
- 0071782907
- HF5415.1255 .C478 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 .C478 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011143258 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 .C478 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011143259 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 .C478 2012 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011143260 |
Includes bibliographical references (pages 303-320) and index.
Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership, and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.