Media audiences : effects, users, institutions, and power / John L. Sullivan.
نوع المادة :
نصالناشر:Thousand Oaks, Calif. : SAGE Publications, 2013وصف:xvi, 261 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 1412970423 (pbk)
- 9781412970426 (pbk)
- P96.A83 S85 2013
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.A83 S85 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011082952 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.A83 S85 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011082934 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.A83 S85 2013 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011082937 |
Includes bibliographical references and index.
History and concepts of the audience -- Effects of media messages -- Public opinion and audience citizenship -- Media ratings and target marketing -- Uses and gratifications -- Interpreting and decoding mass media texts -- Reception contexts and media rituals -- Media fandom and audience subcultures -- Online, interactive audiences in a digital media world -- Conclusion: audience agency in new contexts.
"Explores the concept of media audiences from four broad perspectives: as 'victims' of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers."--Publisher description.
