No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses / Dan S. Kennedy and Jeff Slutsky.
نوع المادة : نصالناشر:[Irvine, Calif.] : Entrepreneur Press, [2012]تاريخ حقوق النشر: copyright 2012وصف:xiii, 234 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 1599184397 (pbk)
- 9781599184395 (pbk)
- HF5415 K4515 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 K4515 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078814 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 K4515 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011078809 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
Includes bibliographical references and index.
Back to the future-what really works -- Turning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media and marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neibhborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet and other technology-media -- The not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations.