No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world / by Dan S. Kennedy and Matt Zagula.

Introduction -- Trust-based marketing as path to wealth / by Dan Kennedy -- Trust without trying is no longer enough / by Dan Kennedy -- Understanding the difficulty of the task / by Dan Kennedy -- What do clients really want to know? / by Dan Kennedy -- How not to be another salesman / by Dan Kennedy -- The Suze Orman factor / by Matt Zagula -- Publish or perish / by Dan Kennedy with Matt Zagula -- All media is not equal -- High trust vs. low trust media online vs. offline media / by Dan Kennedy -- Creating trust online : pipe dream? / by Matt Zagula -- Don't get google slapped / by Matt Zagula -- How familiarity breeds trust / by Dan Kennedy -- The unmatched power of affinity / by Dan Kennedy -- Establishing and asserting your authority / by Dan Kennedy -- The power of prescription / by Dan Kennedy -- It's not what you say, it's what they hear / by Dan Kennedy -- Trust language : the book only you can write, that only you will read -- That can make you rich / Dan Kennedy -- Astound and amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy -- The role of proof / by Dan Kennedy -- The cache client as its own form of proof / by Dan Kennedy -- Risk reversal / by Dan Kennedy -- The power and hazard of leadership position / by Dan Kennedy -- The power of exclusivity / by Matt Zagula -- How do you know if you are succeeding at trust-based marketing / by Dan Kennedy -- Resources.