Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust / Mark J. Epstein.
نوع المادة : نصالناشر:Westport, Conn. : Praeger, 2004وصف:x, 208 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 027598463X (hbk)
- 9780275984632 (hbk)
- Implementing ecommerce strategies
- HF5548.32 E67 2004
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 E67 2004 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011070047 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 E67 2004 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011070048 |
Includes bibliographical references (pages [189]-203) and index.
pt. 1. Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- part 2. Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Book jacket.