Marketing's role in economic development / Allan C. Reddy and David P. Campbell.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 0899307663 (hbk)
- HF5415 R3349 1994
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 R3349 1994 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011079293 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 R3349 1994 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011079296 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415 R3217 2004 Marketing strategies : a twenty-first century approach / | HF5415 R3217 2004 Marketing strategies : a twenty-first century approach / | HF5415 .R3235 1994 Trade marketing strategies : the partnership between manufacturers, brands, and retailers | HF5415 R3349 1994 Marketing's role in economic development / | HF5415 R3349 1994 Marketing's role in economic development / | HF5415 S223 2012 Winning the story wars : why those who tell--and live--the best stories will rule the future / | HF5415 S223 2012 Winning the story wars : why those who tell--and live--the best stories will rule the future / |
Includes bibliographical references (pages [123]-129) and indexes..
This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.