The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.
نوع المادة :
نصالناشر:Boston : Harvard Business School Press, [1999]تاريخ حقوق النشر: copyright 1999وصف:xii, 254 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0875848192 (hbk)
- HF5415.15 P56 1999
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.15 P56 1999 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011077930 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.15 P56 1999 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011077925 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.15 L63 1980 Location of responsibility for product-policy decisions of United States-based multinational firms manufacturing consumer goods / | HF5415.15 .M375 2016 Innovation project management handbook / | HF5415.15 .M375 2016 Innovation project management handbook / | HF5415.15 P56 1999 The experience economy : work is theatre & every business a stage / | HF5415.15 P56 1999 The experience economy : work is theatre & every business a stage / | HF5415.15. T39 2014 شراء المواد بالجودة المناسبة و تطوير المنتج و أداء العمليات / | HF5415.15. T39 2014 شراء المواد بالجودة المناسبة و تطوير المنتج و أداء العمليات / |
Includes bibliographical references (pages 207-230) and index.
Preview: Step Right Up -- 1. Welcome to the Experience Economy -- 2. Setting the Stage -- 3. The Show Must Go On -- 4. Get Your Act Together -- 5. Experiencing Less Sacrifice -- Intermission: A Refreshing Experience -- 6. Work Is Theatre -- 7. Performing to Form -- 8. Now Act Your Part -- 9. The Customer Is the Product -- 10. Finding Your Role in the World -- Encore: Exit, Stage Right.
"With The Experience Economy, Pine and Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business.
From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers." "Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances."--BOOK JACKET.
