عرض عادي
Crash course in marketing for libraries / Susan Webreck Alman.
نوع المادة :
نصالسلاسل:Crash course series (Westport, Conn.)الناشر:Westport, Conn. : Libraries Unlimited, 2007وصف:xi, 177 pages : illustrations ; 28 cmنوع المحتوى:- text
- unmediated
- volume
- 9781591584308 (pbk)
- 1591584302 (pbk)
- Z716.3 A46 2007
المحتويات:
الاستعراض: "Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--BOOK JACKET.
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | Z716.3 A46 2007 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011323437 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | Z716.3 A46 2007 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011323438 |
Includes bibliographical references (pages 169-173) and index.
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--BOOK JACKET.
