Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
نوع المادة :
نصالناشر:Boston : McGraw-Hill Irwin, [2009]تاريخ حقوق النشر: copyright 2009الطبعات:4th edوصف:xxv, 678 pages : illustrations ; 27 cmنوع المحتوى:- text
- unmediated
- volume
- 0071263438 (pbk)
- 9780071263436 (pbk)
- HF5415 D92 2009
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 D92 2009 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078263 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 D92 2009 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011078256 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415 .D85 2015 تسويق الخدمات / | HF5415 .D867 2019 Marketing and globalization / | HF5415 .D867 2019 Marketing and globalization / | HF5415 D92 2009 Business marketing : connecting strategy, relationships, and learning / | HF5415 D92 2009 Business marketing : connecting strategy, relationships, and learning / | HF5415 E245 2002 Welcome to the creative age : bananas, business and the death of marketing / | HF5415 E245 2002 Welcome to the creative age : bananas, business and the death of marketing / |
Includes bibliographical references (pages 653-661) and index.
Pt. 1. Business Markets and Business Marketing -- Ch. 1. Introduction to Business Marketing -- Ch. 2. The Character of Business Marketing -- Ch. 3. The Purchasing Function -- Ch. 4. Organizational Buyer Behavior -- Pt. 2. Foundations for Creating Value -- Ch. 5. Market Opportunities: Current and Potential Customers -- Ch. 6. Marketing Strategy -- Ch. 7. Weaving Marketing into the Fabric of the Firm -- Pt. 3. Business Marketing Programming -- Ch. 8. Developing and Managing Offerings: What Do Customers Want? -- Ch. 9. Business Marketing Channels: Partnerships for Customer Service -- Ch. 10. Creating Customer Dialogue -- Ch. 11. Communicating via Advertising, Trade Shows, and PR -- Ch. 12. The One-to-One Media
