Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
نوع المادة :
نصالناشر:Boston : McGraw-Hill Irwin, [2009]تاريخ حقوق النشر: copyright 2009الطبعات:4th ed. [international student edition]وصف:xxiv, 690 pages : color illustrations ; 27 cmنوع المحتوى:- text
- unmediated
- volume
- 9780071270106 (pbk)
- 0073404705
- 9780073404707
- HF5415.2 H258 2009
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 H258 2009 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078221 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 H258 2009 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011078222 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.2 H253 2004 Market research in practice : a guide to the basics / | HF5415.2 H253 2004 Market research in practice : a guide to the basics / | HF5415.2 H258 2009 Marketing research : in a digital information environment / | HF5415.2 H258 2009 Marketing research : in a digital information environment / | HF5415.2 .H43 1996 International market research : a financial perspective | HF5415.2 .H55 2018 بحوث التسويق : مسارات في المنهج الاستنبطقرائي / | HF5415.2 .H55 2018 بحوث التسويق : مسارات في المنهج الاستنبطقرائي / |
Subtitle on 3rd edition, 2006 varies.
Includes bibliographical references (pages 651-661) and indexes.
Machine generated contents note: Pt. 1 The Role and Value of Marketing Research -- Ch. 1 Marketing Research and Managerial Decision Making -- Ch. 2 Overview of the Research Process and Research Proposals -- Ch. 3 Information-Driven Technology and the Research Process -- Ch. 4 Market Intelligence and Database Research -- Pt. 2 Designing Marketing Research Projects -- Ch. 5 Secondary Research: Designs, Searches, and Sources -- Ch. 6 Exploratory Research Using Qualitative and Observation Methods -- Ch. 7 Analyzing and Reporting Qualitative Research -- Ch. 8 Descriptive Research Designs Using Surveys -- Ch. 9 Causal Research Designs and Test Markets -- Pt. 3 Designing and Conducting Surveys -- Ch. 10 Sampling: Theories, Designs, and Plans -- Ch. 11 Overview of Measurement: Construct Development and Scaling -- Ch. 12 Advanced Measurement Designs for Survey Research -- Ch. 13 Questionnaire Design: Concepts and Issues -- Pt. 4 Data Preparation, Analysis, and Reporting Results -- Contents note continued: Ch. 14 Preparing Survey Data for Analysis -- Ch. 15 Data Analysis: Testing for Significant Differences -- Ch. 16 Data Analysis: Testing for Associations -- Ch. 17 Overview of Multivariate Analysis Methods -- Ch. 18 Preparing and Presenting Marketing Research Reports.
