Public relations writing : the essentials of style and format / Thomas H. Bivins.
نوع المادة : نصالناشر:Boston : McGraw-Hill, 2008الطبعات:6th edوصف:xviii, 377 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 0073511927 (pbk)
- 9780073511924 (pbk)
- HM1221 B538 2008
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM1221 B538 2008 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078174 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM1221 B538 2008 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011078169 |
Includes index.
This popular text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. -Back cover.