A framework for marketing management / Philip Kotler, Kevin Lane Keller.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 0132539306 (pbk)
- 9780132539302 (pbk)
- HF5415.13 K636 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
![]() |
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.13 K636 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078447 | ||
![]() |
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.13 K636 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011078449 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.13 .K56 2017 Internal marketing : another approach to marketing for growth / | HF5415.13 .K6312 2012 كوتلر يتحدث عن التسويق : كيف تنشئ الأسواق وتغزوها وتسيطر عليها / | HF5415.13 .K6312 2012 كوتلر يتحدث عن التسويق : كيف تنشئ الأسواق وتغزوها وتسيطر عليها / | HF5415.13 K636 2012 A framework for marketing management / | HF5415.13 K636 2012 A framework for marketing management / | HF5415.13 K64 2012 Marketing management / | HF5415.13 K64 2012 Marketing management / |
Includes bibliographical references and indexes.
Part I: Understanding Marketing Management Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing and Implementing Marketing Strategies and Plans Chapter 3: Understanding Markets, Market Demand, and the Marketing Environment Part II: Connecting with Customers Chapter 4: Creating Customer Value, Satisfaction, and Loyalty Chapter 5: Analyzing Consumer Markets Chapter 6: Analyzing Business Markets Chapter 7: Identifying Market Segments and Targets Part III: Building Strong Brands Chapter 8: Creating Brand Equity Chapter 9: Crafting the Brand Positioning and Dealing with Competition Part IV: Shaping the Market Offerings Chapter 10: Setting Product Strategy and Marketing Through the Life Cycle Chapter 11: Designing and Managing Services Chapter 12: Developing Pricing Strategies and Programs Part V: Delivering Value Chapter 13: Designing and Managing Integrated Marketing Channels Chapter 14: Managing Retailing, Wholesaling, and Logistics Part VI: Communicating Value Chapter 15: Designing and Managing Integrated Marketing Communications Chapter 16: Managing Mass Communications Chapter 17: Managing Personal Communications Part VII: Creating Successful Long-Term Growth Chapter 18: Managing Marketing in the Global Economy Glossary.
For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.