Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
نوع المادة : نصالناشر:Boston : Prentice Hall, [2012]تاريخ حقوق النشر: copyright 2012الطبعات:7th edوصف:xxiv, 570 pages : col. illustrations, color map ; 28 cmنوع المحتوى:- text
- unmediated
- volume
- 013217684X (pbk)
- 9780132176842 (pbk)
- HF5415.35 S65 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.35 S65 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078415 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.35 S65 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011078417 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.34 .H65 2016 Fascinate : how to make your brand impossible to resist / | HF5415.34 .H65 2016 Fascinate : how to make your brand impossible to resist / | HF5415.35 S65 2012 Marketing : real people, real choices / | HF5415.35 S65 2012 Marketing : real people, real choices / | HF5415.5 HF5415.5 @ your service : how to attract new customers, increase sales, and grow your business using simple customer service techniques / | HF5415.5 HF5415.5 @ your service : how to attract new customers, increase sales, and grow your business using simple customer service techniques / | HF5415.5 HF5415.5 Customer genius : becoming a customer-centric business / |
Includes index.
Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.