The power of habit : why we do what we do in life and business / Charles Duhigg.

Includes bibliographical references (pages [293]-353) and index.

Prologue: The habit cure -- Pt. 1: The habits of individuals. The habit loop : how habits work ; The craving brain : how to create new habits ; The golden rule of habit change : why transformation occurs -- Pt. 2: The habits of successful organizations. Keystone habits, or The ballad of Paul O'Neill : which habits matter most ; Starbucks and the habit of success : when willpower becomes automatic ; The power of a crisis : how leaders create habits through accident and design ; How Target knows what you want before you do : when companies predict (and manipulate) habits -- Pt. 3: The habits of societies. Saddleback Church and the Montgomery Bus Boycott : how movements happen ; The neurology of free will : are we responsible for our habits?

Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.