Qualitative methods for marketplace research / Shay Sayre.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 0761922709 (pbk.)
- 9780761922704 (pbk.)
- 0761922695
- 9780761922698
- HF5415.2 S29 2001
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 S29 2001 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011126826 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 S29 2001 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011126852 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.2 .R48 2007 Review of marketing research. Vol. 3 / | HF5415.2 .R48 2012 Review of marketing research. Special issue : toward a better understanding of the role of value in markets and marketing / Volume 9 : | HF5415.2 .R48 2012 Review of marketing research. Special issue : toward a better understanding of the role of value in markets and marketing / Volume 9 : | HF5415.2 S29 2001 Qualitative methods for marketplace research / | HF5415.2 S29 2001 Qualitative methods for marketplace research / | HF5415.2 .S52 2014 Technology, business and the market : from R. and D. to desirable products / | HF5415.2 U53 1999 Why we buy : the science of shopping / |
Includes bibliographical references (pages 241-247) and index.
Approaching Qualitative Methods -- Getting Ready to Research -- Choosing A Research Model -- Data Collection: Techniques and Tools -- Text Analysis and Reporting.
The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.