عرض عادي
Today's public relations : an introduction / Robert L. Heath, W. Timothy Coombs.
نوع المادة :
نصالناشر:Thousand Oaks, Calif. : SAGE Publications, [2006]تاريخ حقوق النشر: copyright 2006وصف:xix, 539 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 1412926351 (pbk)
- 9781412926355 (pbk)
- HM1221 H43 2006
المحتويات:
Strategic public relations building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research in public relations -- Planning -- Taking action -- Evaluation of public relations efforts -- Public relations theory into practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- Globalism and the future of public relations.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM1221 H43 2006 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011126831 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM1221 H43 2006 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011137730 |
Comprend des réf. bibliogr. (pages 493-505) et un index.
Strategic public relations building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research in public relations -- Planning -- Taking action -- Evaluation of public relations efforts -- Public relations theory into practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- Globalism and the future of public relations.
