Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 0814432514 (pbk)
- 9780814432518 (pbk)
- HF5548.32 V45 2013
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 V45 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 300100317735 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 V45 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 300100317816 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
Includes bibliographical references and index.
Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index.