Marketing research / Carl McDaniel, Jr., Roger Gates.
نوع المادة :
نصالناشر:Hoboken, NJ : Wiley, [2005]تاريخ حقوق النشر: copyright 2005الطبعات:6th edوصف:xxvi, 617, [58] pages : illustrations ; 26 cm. + 1 CD-ROM (4 3/4 in.)نوع المحتوى:- text
- unmediated
- volume
- 0471455199
- 9780471455196
- 0471657654 (hbk)
- 9780471657651 (hbk)
- HF5415.2 M3823 2005
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 M3823 2005 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078467 | ||
الوسائل السمعية والبصرية
|
UAE Federation Library | مكتبة اتحاد الإمارات Multimedia | الوسائط السمعية والبصرية | HF5415.2 M3823 2005 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000270826 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: Multimedia | الوسائط السمعية والبصرية إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.13 W663 2004 Marketing planning [multimedia] : principles into practice / | HF5415.2 B779 2003 Marketing research [multimedia] : online research applications / | HF5415.2 B779 2003 Marketing research [multimedia] : online research applications / | HF5415.2 M3823 2005 Marketing research / | HF5415.2 M3825 2004 Marketing research essentials / | HF5429 L4828 2004 Retailing management / | HF5429.12 W33 1997 The Microsoft Merchant server book : the Webmaster's guide to building an online storefront : Windows NT / |
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references and index.
The role of marketing research in management decision making -- The marketing research industry -- Problem definition and the research process -- Secondary data and databases -- Qualitative research -- Survey research: the profound impact of the Internet -- Primary data collection: observation -- Primary data collection: experimentation -- The concept of measurement -- Using measurement scales to build marketing effectiveness -- Questionnaire design -- Basic sampling issues -- Sample size determination -- Data processing and fundamental data analysis -- Statistical testing of differences -- Bivariate correlation and regression -- Multivariate data analysis -- Communicating the research results -- Managing marketing research and research ethics.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
