عرض عادي
Consumer behavior : buying, having, and being / Michael R. Solomon.
نوع المادة :
نصالناشر:Boston : Prentice Hall, 2012الطبعات:10th edوصف:xxiii, 614 pages : color illustrations ; 29 cmنوع المحتوى:- text
- unmediated
- volume
- 9780132671842 (hbk)
- 0132671840 (hbk)
- HF5415.32 S6 2012
المحتويات:
Section 1: Consumers in the Marketplace -- Chapter 1: Buying, Having, and Being -- Section 2: Consumers as Individuals -- Chapter 2: Perception -- Chapter 3: Learning and Memory -- Chapter 4: Motivation and Global Values -- Chapter 5: The Self -- Chapter 6: Personality and Psychographics -- Section 3: Consumers as Decision Makers -- Chapter 7: Attitudes and Persuasion -- Chapter 8: Decision Making -- Chapter 9: Buying and Disposing -- Chapter 10: Organizational and Household Decision Making -- Section 4: Consumers and Subcultures -- Chapter 11: Groups and Social Media -- Chapter 12: Social Class and Lifestyles -- Chapter 13: Subcultures -- Chapter 14: Culture.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 S6 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078413 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 S6 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011078416 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.32 .S5595 2020 Consumer behaviour and analytics / | HF5415.32 S6 2004 Consumer behavior : buying, having, and being / | HF5415.32 S6 2004 Consumer behavior : buying, having, and being / | HF5415.32 S6 2012 Consumer behavior : buying, having, and being / | HF5415.32 S6 2012 Consumer behavior : buying, having, and being / | HF5415.32 .S6 2015 Consumer behavior : buying, having, and being / | HF5415.32 .S6 2015 Consumer behavior : buying, having, and being / |
Includes bibliographical references and indexes.
Section 1: Consumers in the Marketplace -- Chapter 1: Buying, Having, and Being -- Section 2: Consumers as Individuals -- Chapter 2: Perception -- Chapter 3: Learning and Memory -- Chapter 4: Motivation and Global Values -- Chapter 5: The Self -- Chapter 6: Personality and Psychographics -- Section 3: Consumers as Decision Makers -- Chapter 7: Attitudes and Persuasion -- Chapter 8: Decision Making -- Chapter 9: Buying and Disposing -- Chapter 10: Organizational and Household Decision Making -- Section 4: Consumers and Subcultures -- Chapter 11: Groups and Social Media -- Chapter 12: Social Class and Lifestyles -- Chapter 13: Subcultures -- Chapter 14: Culture.
