عرض عادي
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells
نوع المادة :
نصالناشر:Boston [Mass.] ; London : Pearson, [2012]تاريخ حقوق النشر: copyright 2012الطبعات:Global ed., 9th ed. / Sandra Moriarty, Nancy Mitchell, William Wellsوصف:685 pages : illustrations (chiefly color) ; 28 cmنوع المحتوى:- text
- unmediated
- volume
- 9780273752929 (pbk)
- 0273752928 (pbk)
- Advertising and IMC
- Advertising & integrated marketing communication
- HF5823 M67 2012
المحتويات:
Part 1: Enduring Principles In Time Of Turmoil -- Part 2: Principle: Be True To Thy Brand -- Part 3: Practice: Where Is Creative Headed -- Part 4: Practice: Where Are Media Headed -- Part 5: Principles: IMC And Total Communication.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5823 M67 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078167 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5823 M67 2012 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011078142 |
Previous editions had William Wells as first author.
"This Global Edition has been edited to include enhancements making it more relevant to students outside the United States"--Back cover.
Includes bibliographical references and index.
Part 1: Enduring Principles In Time Of Turmoil -- Part 2: Principle: Be True To Thy Brand -- Part 3: Practice: Where Is Creative Headed -- Part 4: Practice: Where Are Media Headed -- Part 5: Principles: IMC And Total Communication.
