Consumer behaviour : applications in marketing / Robert East, Malcolm Wright, and Marc Vanhuele.
نوع المادة :
نصالناشر:London : SAGE, 2013الطبعات:2nd edوصف:337 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781446211229
- 1446211223
- 9781446211236
- 1446211231
- 9781446263921
- 1446263924
- HF5415.32 .E274 2013
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .E274 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 300100309761 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .E274 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 300100309762 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .E274 2013 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011136879 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .E274 2013 (إستعراض الرف(يفتح أدناه)) | C.4 | المتاح | 30010011136880 |
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| HF5415.32 .D57 2018 سلوك المستهلك / | HF5415.32 .E274 2013 Consumer behaviour : applications in marketing / | HF5415.32 .E274 2013 Consumer behaviour : applications in marketing / | HF5415.32 .E274 2013 Consumer behaviour : applications in marketing / | HF5415.32 .E274 2013 Consumer behaviour : applications in marketing / | HF5415.32 .E5275 2018 Emotions as commodities : capitalism, consumption and authenticity / | HF5415.32 .E5275 2018 Emotions as commodities : capitalism, consumption and authenticity / |
Previous edition: 2008.
Includes bibliographical references (pages 284-320) and indexes.
This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing academics with a strong focus on the use of research to help higher-level students to develop analytical and evidence-based thinking in marketing. Updated with contemporary, global examples and case studies from the arts, sport and entertainment, this second edition includes: - increased coverage of cross-cultural work, including a new chapter on Consumer Differences incorporating age and gender differences and other forms of consumption, such as sustainability aspects - key words and Questions or Exercises at the end of each chapter - additional Companion Website material.
pt. 1. Introduction. 1. Ideas and explanations in consumer research -- part 2. Consumption patterns. 2. Customer loyalty ; 3. Brand knowledge, brand equity and brand extension ; 4. Stationary markets ; 5. Market dynamics ; 6. Consumer group differences -- part 3. Explaining decision-making. 7. Predicting and explaining behaviour ; 8. Information processing and decision-making ; 9. Consumer satisfaction and quality -- part 4. Market response. 10. Consumer response to price and sales promotions ; 11. The retail context ; 12. Word-of-mouth influence ; 13. The response to advertising.
