Focus Group Research.

VOLUME ONE PART ONE: ORIENTATION Definitions, Characteristics and Overview Studies Focus Group Interview -- Charles Basch An Underutilized Research Technique for Improving Theory and Practice in Health Education Focus Groups -- Peggy Yuhas Byers and James Wilcox A Qualitative Opportunity for Researchers The Method Is the Message -- Michael Delli Carpini and Bruce Williams Focus Groups as a Method of Social, Psychological and Political Inquiry Focus Groups -- David Morgan and Margaret Spanish A New Tool for Qualitative Research Focus Groups -- David Morgan Focus Group Methodology -- Sue Wilkinson A Review The Validity and Reliability of Focus Groups as a Research Method in Adult Education -- Nicoleta Chioncel et al Terminology and Typology The Group-Depth Interview -- Alfred Goldman The Group Interview in Social Research -- James Frey and Andrea Fontana A Rose by Any Other Name May Smell as Sweet but 'Group Discussion' Is not Another Name for a 'Focus Group' nor Should It Be -- Clive Boddy.

Focus groups are a popular, widely accepted, and legitimate research method to determine attitudes, experiences, perceptions, and knowledge on a wide range of topics in many fields of endeavour. For example, studies have been conducted to examine participants' favourite pizza toppings, their quality of life following hip replacement surgery and how they feel about human cloning. Focus groups lead to the voicing of attitudes and insights not readily attainable from other qualitative forms of data collection. The spectrum of interest in focus....