Consumer research methods / edited by James Fitchett, Andrea Davies.
نوع المادة :
نصالسلاسل:Sage benchmarks in social research methodsالناشر:London : SAGE, 2013وصف:4 volume ; illustrations (black and white) ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 1446208508 (set)
- 9781446208502 (set)
- HF5415.32 C667 2013
| نوع المادة | المكتبة الحالية | رقم الطلب | معلومات المجلد | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 C667 2013 (إستعراض الرف(يفتح أدناه)) | vol.1 | C.1 | Library Use Only | داخل المكتبة فقط | 300100309120 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 C667 2013 (إستعراض الرف(يفتح أدناه)) | vol.2 | C.1 | Library Use Only | داخل المكتبة فقط | 300100318112 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 C667 2013 (إستعراض الرف(يفتح أدناه)) | vol.3 | C.1 | Library Use Only | داخل المكتبة فقط | 300100318109 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 C667 2013 (إستعراض الرف(يفتح أدناه)) | vol.4 | C.1 | Library Use Only | داخل المكتبة فقط | 300100318110 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.32 .C663 2019 Consumer social values / | HF5415.32 C667 2013 Consumer research methods / | HF5415.32 C667 2013 Consumer research methods / | HF5415.32 C667 2013 Consumer research methods / | HF5415.32 C667 2013 Consumer research methods / | HF5415.32. C899 2012 The Shopper Economy The New Way to Achieve Marketplace Success by Turning Behavior into Currency. | HF5415.32. C899 2012 The Shopper Economy The New Way to Achieve Marketplace Success by Turning Behavior into Currency. |
Includes bibliographical references.
Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice. This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. It highlights the full range of methodological considerations, from questionnaire design through to analyzing qualitative data, as well as discussing the progression and development of the field from its initial conception as a relatively coherent and unified sub-discipline through to the diverse community of methods today.
